In the last decade or so, I met many angel investors and venture capitalists and worked with some.
I had a chance to see how they operate, what they value, what priority and how they think. Some are true legends in the U.S., the Mecca of venture capital, others are recognized in Europe and Latin America.
All are true professionals at what they do. Van to the point. Do not waste time.
They know how to find what they want. And, most importantly, explain how you know how to express and present what they want to know your business.
In addition, make you think and question you. Why is your company succeed? Who you gonna buy? How do you know they’re going to do? How will you sell?
I could almost say that specialize in generarte doubts. But they do all this for good reason. You would not put your money in a company of which you were not convinced of its value or its potential, is not it?
However, the most important thing that you disclose what information they want and in what order, is that you are revealing at the same time what is your “silent monologue.” You are saying what they ask and in what precise order.
That is the reason why the display schemes suggested by investors for the most part agree, in chapters and in order. Even though I use only one of them, most are very similar.
You say, “OK, but you know what, I do not care to investors.” I know that this is the situation or the preference of many who are reading this. Perhaps you’re looking for investors or money, but that does not matter.
The goal is not necessarily that you present your company to a professional investor.
The main objective is to think, analyze and organize your project or your company with the same rigor, systematic, simplicity and accuracy that would make them.