Magical Business Documents

Archive for the ‘Internet Banking’ Category

Banister is one of the 6 most important Spanish banks which were created in 1965 through the merger of Bank Scamander and Bank of America. Originally it was called the Spanish Intercontinental Bank and from 1990 called Banister.

Grip is different banks, is a very good mix of innovation, technology and analytical capabilities, presenting an increased return on marketing investment, advanced segmentation of customers, increase sales and Cross Selling Up, reduce customer churn rate, or churn.

One thing that is important to emphasize on reducing the rate of decline is an alarm system that detects or risk-prone customers to migrate to the competition perform corrective action on time.

This is the key to the market position that is always marked by the study of profitability analysis and a deep understanding of their customers; this makes multi-channel lead the Grand Banks.

Handle of the main attractions are:

- Multichannel

- Efficiency

- Differentiation of the value proposition

- a very good segmentation and customer choice

- Profitability

- Optimizing Cross Selling and Up Selling

Web surfing I found this article on “evaluation of the effectiveness of internet banking in Chile for the generation of banking business on the Web strategy.” While the study dates from 2005 and last year several banks have redesigned their site so that the sun no longer as a representative of the results, it is important to read the findings and the model used for the analysis of Model (Heresy).

“The main purpose of this study is to analyze the effectiveness of banking services via the Internet in Chile are provided by thirteen national banks to do so is considered two stages; The first relates to the evaluation function of the banking Web site, using an adaptation of Web site evaluation model Heresy, and the both for the evaluation of service as perceived by the customer.

To determine the function that is needed to detect the presence or absence of thirty-seven items were evaluated, as is possible to classify the Chilean banking sector in terms of what each offers the institution or not. In addition, the survey both users and nonusers bank allows us to find a variety of factors relating to the use and nonuse of services.

Although there are some areas where the banking industry has played regularly only in a global context to do it with a high level of effectiveness. In addition, good performance in the general context becomes clear when observing the similarities between the national and New Zealand Banking “

Heresy General Model for Web site evaluation, the interaction between a remote user-site in several categories:

- Corporate Information
- Consumer Information
- Product Details
- Negotiation
- Order
- Payment
- Delivery Products
- After Sales Service
- Community Development

and four categories are present in all the steps mentioned above:

- Performance (Performance)
- Ease UsoEfectos Aesthetics
- Innovation