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What began as the fashion of traveling became an imposition on the market, which can not ignore the strong demand for packages, destinations and activities designed especially by and for women around the world.

viajarSegún feminine side of market research, travel more women than men, and this combined with the strong tendency for women to postpone formalities to 30, makes the travel market is with high-income women seeking deals packages that meet their expectations, rest with friends. An illustrative example only, it provides a market study in the U.S. that provides revealing information: United States alone, about 43 percent of business travelers are women. They are around 40 years old and consume high-end products, and they earn about 75 thousand dollars.

The first hotel opened only to travelers in 2001 and was named “Lady’s First.” This luxurious hotel is located in Zurich and has exclusive areas for women, with luxury facilities and high quality, such as a Jacuzzi, sauna, showers, and solarium, massage and beauty treatments. The interesting proposal, which originally housed only women, it was soon imitated by other hotel chains, winning an exciting market space. Similar deals exist in countries as dissimilar as the United States, more precisely in Washington, in London England has one of the largest and most luxurious, and the aforementioned in Zurich, Switzerland.

Other prestigious hotels around the world that already exist and also want to impose this trend in your local market, aimed at designing and transform existing rooms in special environments for women travelers, whether business women or lovers of the good life. The example was given by the Grange City Hotel in London, which opened in September 2005 proposal to “women only”, which presents as effective and subtle details, such as a sight glass to allow more low-security “or larger on the shelves the very luxurious bathrooms.

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