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How has the best websites in the banking industry? … There is no doubt a challenging task because it involves being perceived as the best by the end customer, and to this … where the regulars? Propose here a series of “dimensions” to consider, which may facilitate the analysis to an end are great.

If you do not need to be first in all dimensions, you must have a strong proposal in each, so the combination is considered unique and as the best. This analysis can be extrapolated to other industries, but we must concentrate on the dimensions that we consider important for banking websites. Also try points at the end of this article is that despite being first achieved in all dimensions, so that in the minds of consumers require extra effort …

Dimensions Banking Site

1. Transactional: The best banking site should offer a variety of functions. It is not necessary to have everything imaginable, but if users feel that it does not need to attend a branch in their day to day. It is important to review what has been competition and implement the features that are important to the final consumer.

2. Functionality and Look & Feel: not enough to have all the functions of a competent if they are not easy to use. If the customer has to think to do transactions there is something wrong with this design and should be reviewed, the client should feel welcome to browse the site. One way to measure this is with usability research with customers and to run a correction of the problems encountered, in an iterative fashion.

3. Accessibility: The site must be accessible to all, so consider it navigable by people with varying degrees of disability. Key elements to consider is that the font size changed, that the elements and images have alternative text that the site can be interpreted by software specially designed for blind people surf the web.

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